The Client
Apricot Lane Boutique is a local women’s fashion chain with a location at Widowbend Mall. The brand needed fresh editorial imagery for its Summer lineup. The goal was simple. Show the clothes the way their customers would actually wear them.
The Shoot
We photographed model Katie Brennan (@kc.brennan) on location at the Widowbend Mall store. Working inside a live retail space takes planning. We built each setup around the boutique’s own racks, fixtures, and natural light. The store became the set.
Katie brought ease and range to every look. Some frames feel polished and editorial. Others feel candid and warm. That balance gave Apricot Lane imagery that works across print and social.
The Result
Apricot Lane Boutique featured the photos in their local community newsletter. The images put real faces and real outfits in front of the shoppers who live closest to the store.
Credits
Photography: Dallas Media Company
Model: Katie Brennan (@kc.brennan)
Client: Apricot Lane Boutique, Widowbend Mall
