| Client | Distinctive Dentistry by Mullens & Nguyen |
| Location | Jacksonville, FL |
| Doctors featured | Dr. Richard C. Mullens & Dr. James Nguyen |
| Deliverables | Doctor profile videos, patient success story videos. |
| Services | Pre-production, on-location, filming, interviews, lighting, editing. |
The brief
Distinctive Dentistry is a two-doctor practice in Jacksonville. Dr. Mullens brings [35+] years of clinical experience. Dr. Nguyen brings a modern, detail-driven approach to the chair.
They needed video that does what a website bio can’t. Show patients who the doctors really are. Then let real patients explain why they trust them.
People don’t pick a dentist from a list of services. They pick the person. And they believe other patients far more than they believe ads.
Our approach
Dallas Media Company traveled to Jacksonville to film on location at the practice. We kept the setup lean so the office kept running. Patients and doctors stayed comfortable in front of the camera.
Doctor profiles. We sat down with Dr. Mullens and Dr. Nguyen one at a time. The questions focused on why they practice, how they treat patients, and what sets the office apart. The goal was a conversation, not a script.
Patient success stories. We interviewed patients about their experience in their own words. Treatments featured, e.g. smile makeovers, implants, restorative work. Unscripted answers come across as honest. That is what makes a testimonial land.
B-roll. We captured the office, the team, and the doctors at work. It gives every story a sense of place.
Why it works
A new patient can meet both doctors before they ever call the office. That first impression builds trust early.
The success stories add proof. Real patients, real results, in their own voices. It is social proof the practice owns and can use for years.
“I always wanted a beautiful [smile], and they made it…”
Philip G., Distinctive Dentistry patient
Photography
